Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
PAULA SCHER
let's brand your business
Logo Design
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Questionnaire
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Moodboard
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2 logo concepts
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2 rounds of revisions
(to your chosen concept) -
Main logo version (i.e. horizontal)
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Secondary logo version (i.e. stacked)
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Badge logo version
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Brand color palette
Contact Us
The turnaround time for logo design is typically around 4-6 weeks.
Full Brand Design
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Everything in Logo Design PLUS:
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Brand graphic elements
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Typography / font styling
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Brand pattern(s) / texture(s)
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Social media profile images
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Business card design
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Brand style guide
Contact Us
The turnaround time for full visual brand design is typically around 2-3 months.
à la carte design services
- Banners
- Brand style guides
- Business cards
- Catalog
- Lookbooks
- Menu design
- Packaging
- Postcards
- Signage
- Social media posts
- Stationery
- Stickers / labels
questions > answers
- What do I do to get started?
Fill out our contact form here to give us all your project details, timeline, and budget. We’ll reach out with more information, a custom estimate if we have enough details, or our scheduler for us to chat about your project. - Is there anything else you need from me to start on my project?
After we discuss details, you’ll review your project estimate and timeline, sign a standard design contract and pay a deposit in order to start! Every brand or website project starts with a brief questionnaire — so be prepared to answer some nitty gritty questions about your business and goals!
- What is your design process?
It’s quite simple, really: questionnaire -> meeting (phone call or in person) -> moodboard presentation -> design concepts presentation -> refine your chosen concept -> deliver files -> social media launch! - How will you communicate with me throughout the process?
Email is always my first (and preferred) method of contact. Occasionally we might hop on a phone call, or even meet for a drink if you are local to Charlotte. - Will I be included in design decisions?
Of course! This entire process is meant to be very collaborative. You will even have access to your very own Client Dashboard so you can see all emails, forms, design proofs, and timelines, related to your project(s).
- What is the difference between “Main logo”, “Secondary logo”, and “Monogram logo”?
- Main logo — This will always the “first choice” when it comes to displaying your logo.
- Secondary logo — If your main logo has a more portrait orientation, this secondary logo will be designed with a more horizontal orientation (and vice versa) so you can have a very versatile brand system to use across print, social, and website.
- Monogram logo — Shorthand versions of your logo / brand system come in handy for things like stamps, packaging, stickers, etc.
- What types of files will I receive once my logo or branding project is complete?
Each logo version will come in black and white, and also in the color palette created for your brand. These are the file types you will receive: .jpg, .png, .eps, and .pdf (This blog post explains the difference between these file types.)
view our recent projects
Branding: Bautec Engineering
Bautec Engineering is an engineering firm based in Charlotte, NC and is owned by Andrew Mohr. Bautec provides professional Mechanical, Electrical, and Plumbing (MEP) engineering design and consulting services for...
Read More >Logo Design: CasePointe Creations
CasePointe Creations is a passion project turned business for local Huntersville, NC candle makers, Rodney and Kelly Case. At the center of it all — their business, marriage, family history,...
Read More >Logo Design: Kaila’s Kandles
From her home in Maryland, Kaila King makes small batch and non-toxic fragrances. Kaila’s Kandles currently offers candles, room sprays, and melts. After Kaila’s Kandles turned 2, it was time...
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People ask us all the time if we are a franchise because of the visual consistency in our graphics!
Jossie LukacikSweet Spot Studio
Dana took my jumbled mess of a Pinterest board and half-baked ideas and gave me exactly what I needed. I can't recommend her enough if you're needing a branding refresh!
Kendle StarcherNeon Love Story
Dana is thorough, has quick turnaround times, and her workflow management method is super efficient and easy (e.g. design reviews, feedback, etc.).
Barb PetersonPeterson MADE
Dana is an extremely talented visual designer and her attention to detail is excellent.
AJ WerbickasGrateful Gadgets
Dana created a fantastic brand identity for my new business. Her designs set me apart from others, they are authentic to who I am and give me confidence in a competitive market.
Cheri ParkerCheri Parker Design
I not only walked away with beautiful new logo assets, but our time together also inadvertently gifted me with brand therapy sessions and clarity about my business.
Christa BergstresserElise Design Co.