Every brand needs a refresh at some point. Whether it’s staying relevant, appealing to a new audience, or adapting to a changing market, updating your brand helps keep you competitive and memorable. How do you know it’s time for a brand refresh? 1. Your brand feels outdated Design trends change, and so does your audience’s taste. If your logo, colors,
Branding Beyond the Logo was initially written by me for a workshop series for small business owners and entrepreneurs. It has been adapted for the purpose of sharing with you on our blog! —— I had some help in coming up with the name for the workshop session, “Branding Beyond the Logo”. It truly is the best way to sum
Welcome to the 2020 Holiday Gift Guide, a round-up of local Charlotte artisans and businesses. If you’re new around here, you may not know that this is the 3rd annual “gift guide” from Dana Gray Studio. Last year, we actually produced a physical gift guide magazine. It was stocked in coffee shops and boutiques around Charlotte, NC for passersby to
This whole Coronavirus / COVID-19 situation has brought to life a lot of weird emotions in all of us. In a time that is supposed to be happy and made for growth, it seems like everything has been halted to a stand still. Businesses are shutting down, we are quarantined to our homes, and most of us can’t go to
Sometimes understanding the “lingo” of designers and photographers is rough. I totally get it. Speaking for said designers and photographers, most of the time we are unaware when our clients and customers don’t understand certain topics or instructions. On behalf of all of us that are oblivious to your frustration, I apologize. 😂 It’s easy to glaze over the things
Pure Stella Skincare is a Charlotte, NC brand that makes and sells simple, natural, and effective products with your entire family in mind.
