Here’s a little secret: people judge products by their colors and overall aesthetic. Even before they sniff, feel, or taste-test, the first thing someone notices is the packaging. And in the world of product design, color isn’t just a pretty accent; it’s a full-on marketing superpower. Understanding color psychology in packaging (and other graphics) can make your products irresistible —
When it comes to packaging design, choosing the right type of packaging is crucial for both product protection and customer appeal. The packaging not only serves a practical purpose but also reflects your brand identity. From sturdy boxes to eco-friendly materials, the type of packaging you select should align with your product, target audience, and your brand values. In this
A visually appealing website is important, but one that converts visitors into customers is even more valuable. If your goal is to drive sales, collect leads, or encourage sign-ups, try to implement some of the tips on high-converting website design below. Here are a few essential elements of a high-converting website: 1. Easy-to-Navigate Menu 2. Clear and Compelling Calls-to-Action (CTAs)
Every brand needs a refresh at some point. Whether it’s staying relevant, appealing to a new audience, or adapting to a changing market, updating your brand helps keep you competitive and memorable. How do you know it’s time for a brand refresh? 1. Your brand feels outdated Design trends change, and so does your audience’s taste. If your logo, colors,
Branding Beyond the Logo was initially written by me for a workshop series for small business owners and entrepreneurs. It has been adapted for the purpose of sharing with you on our blog! —— I had some help in coming up with the name for the workshop session, “Branding Beyond the Logo”. It truly is the best way to sum
Welcome to the 2020 Holiday Gift Guide, a round-up of local Charlotte artisans and businesses. If you’re new around here, you may not know that this is the 3rd annual “gift guide” from Dana Gray Studio. Last year, we actually produced a physical gift guide magazine. It was stocked in coffee shops and boutiques around Charlotte, NC for passersby to
