Website Design: Custom Sock Lab

When I worked as the Creative Director at Custom Sock Lab, I had the opportunity to redesign their website. They already had a strong reputation for creating high-quality, custom knit socks and coozies for corporate gifting, trade show giveaways, and employee appreciation.

The challenge? Their existing WordPress site didn’t fully reflect the quality of their products or make it easy for customers to explore, customize, and order. Our goal was to create a new, streamlined website design that showcased their creativity, built trust, and made the ordering process simple.

Based in Charlotte, NC, Custom Sock Lab works with both corporate clients and retail/wholesale buyers. Their client list includes some well-known names like Buffalo Trace, Meta, Brooks Running, Bulleit Bourbon, Wiz, Google, and more.

A Complete Website Redesign on WordPress

This project was a full redesign of Custom Sock Lab’s existing WordPress site. Every page was reimagined to improve navigation, consistency, and visual appeal. I wanted to make sure the site reflected the same level of quality and attention to detail that Custom Sock Lab puts into every pair of socks they produce.

From updated layouts to more cohesive branding, the new design now presents their products in a polished and approachable way — perfect for both first-time visitors and returning clients.

Landing Page for Top Sock Styles

One of the biggest additions to the site was a dedicated Our Products landing page. Here, customers can see all of Custom Sock Lab’s best-selling sock styles in one place, from classic cotton ribbed athletic socks to merino wool hiking socks. I created consistent, high-quality imagery for each style so customers can compare designs easily and get a clear sense of what their final product might look like.

This page also serves as an educational tool, helping customers choose the best style for their needs.

Highlighting Custom Packaging

Every Custom Sock Lab order includes custom packaging at no extra cost — a huge value-add. I made sure this feature was front and center across product and service pages. By calling out this detail visually and in the copy, potential clients understand they’re not just ordering socks — they’re getting a complete, branded gift experience.

E-Commerce for Ready-to-Order Designs

While much of Custom Sock Lab’s work is fully custom, I also built out a new e-commerce section using WooCommerce for their most popular sock design templates. This allows customers to check out directly on the website without a lengthy quote process.

Examples of their templates include:

• Retro Stripes
• Repeating Logos
• Argyle
• Landscapes

By making these popular designs instantly available, Custom Sock Lab can serve clients who need a quick turnaround or have a simpler order in mind.

Consistent Product Pages & Visual References

To make sure the entire site felt seamless, I developed a base page template for all product listings. This ensures consistency in layout, descriptions, and imagery, giving customers a more professional and trustworthy shopping experience.

I also created color charts for yarn options and sock length images. These visual tools remove guesswork, making it easier for customers to confidently choose the right colors, patterns, and lengths for their order.

Gallery of Past Projects

To showcase the breadth of their work, I created a gallery page full of past project examples. Each entry includes the client’s name and the sock style, giving potential customers inspiration for their own orders. This gallery doubles as a portfolio, showing the variety of designs, patterns, and industries Custom Sock Lab serves.

Illustrated Process & Brand Differentiators

I added a touch of personality with custom illustrations for the “How It Works” and “The CSL Difference” pages. These visuals — designed in collaboration with illustrator Karina Dubisky — break down the process in a clear, engaging way. It helps new customers quickly understand what to expect while reinforcing the brand’s approachable and creative vibe.

Social Proof & Trust-Building Elements

Custom Sock Lab has an impressive client roster, so I made sure to integrate a Google Reviews slider and logos of well-known companies they’ve worked with. This type of social proof instantly builds credibility and reassures new visitors that they’re working with an experienced, trusted team.

A Site That Blends Creativity & Function

The redesigned Custom Sock Lab website now works as a true sales and marketing tool. It’s visually cohesive, easy to navigate, and full of features that make ordering custom knit products a breeze. From the gallery of past work to the e-commerce section for ready-to-order designs — and even detailed product page references like color charts and sock length visuals — every detail is meant to inspire and guide customers toward making a purchase.