Sweet Spot Studio
what we did:
- Branding + Visual Identity
- Brand Guidelines
- Copywriting
- Creative Strategy
- Custom Brand Font
- Graphic Development
- Illustration
- Packaging Design
- Social Media Graphics
- Website Design
industry:
- Education
- Food & Beverage
Be A Whisk Taker
Sweet Spot Studio opened in 2018 to satisfy the cravings of curious and aspiring bakers across Charlotte, offering pastry and baking classes for all skill levels along with professional workshops for those in the industry.
We partnered with founder Jossie Lukacik to refresh the brand from top to bottom—crafting a cohesive visual identity that reflects the studio’s warmth, creativity, and community spirit. The new system features a custom logotype and three color-driven sub-brands—Sweet Spot Studio (Azure), Sweet Spot Kitchen (Mustard), and Sweet Spot Cookie Club (Pink Icing)—designed to bring clarity and consistency across every touchpoint. The result is a flexible, modern brand that feels as delightful and approachable as the classes themselves.
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I pretty much recommend Dana to anyone who will listen to me, so if you are looking for branding and design services don’t look any further!
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Where do I even begin?! I first worked with Dana on a full rebrand including logo. I had no idea what I wanted and through Dana’s thorough branding questions she was able to figure it out for me! The logo is incredible and all of the graphic elements, patterns, and colors in the palette have given my business a very cohesive professional look. Lately I have had some people ask if I am a franchise because my branding looks so good!
After the branding Dana designed the custom mailer boxes for our national cookie decorating subscription, and pointed me in the right direction for other eco friendly packaging I was looking for.
Finally, we wanted to fully update the website which my husband codes. She designed a guide for him to follow showing how everything should look, size, hex codes etc and he said it was so easy to work with. The website looks amazing and I couldn’t be happier.
I pretty much recommend Dana to anyone who will listen to me so if you are looking for branding and design services don’t look any further!
