Every brand needs a refresh at some point. Whether it’s staying relevant, appealing to a new audience, or adapting to a changing market, updating your brand helps keep you competitive and memorable. How do you know it’s time for a brand refresh? 1. Your brand feels outdated Design trends change, and so does your audience’s […]
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Branding Beyond the Logo was initially written by me for a workshop series for small business owners and entrepreneurs. It has been adapted for the purpose of sharing with you on our blog! —— I had some help in coming up with the name for the workshop session, “Branding Beyond the Logo”. It truly is
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We teamed up with Jossie Lukacik with Sweet Spot Studio to do a complete brand refresh for her business. Sweet Spot Studio opened in Fall 2018 to satisfy the cravings of curious and aspiring bakers of Charlotte and surrounding areas. [We] offer pastry and baking classes to all levels of bakers, whether you’ve never measured
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