When it comes to packaging design, choosing the right type of packaging is crucial for both product protection and customer appeal. The packaging not only serves a practical purpose but also reflects your brand identity. From sturdy boxes to eco-friendly materials, the type of packaging you select should align with your product, target audience, and […]
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Every brand needs a refresh at some point. Whether it’s staying relevant, appealing to a new audience, or adapting to a changing market, updating your brand helps keep you competitive and memorable. How do you know it’s time for a brand refresh? 1. Your brand feels outdated Design trends change, and so does your audience’s
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Branding Beyond the Logo was initially written by me for a workshop series for small business owners and entrepreneurs. It has been adapted for the purpose of sharing with you on our blog! —— I had some help in coming up with the name for the workshop session, “Branding Beyond the Logo”. It truly is
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I see Dana Gray Studio as my chance to help working artists and craftsmen reach more customers, to get their own brand out there, and to make an impact on this world using the art and products they have made or built with love.
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