When it comes to packaging design, choosing the right type of packaging is crucial for both product protection and customer appeal. The packaging not only serves a practical purpose but also reflects your brand identity. From sturdy boxes to eco-friendly materials, the type of packaging you select should align with your product, target audience, and […]
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A visually appealing website is important, but one that converts visitors into customers is even more valuable. If your goal is to drive sales, collect leads, or encourage sign-ups, try to implement some of the tips on high-converting website design below. Here are a few essential elements of a high-converting website: 1. Easy-to-Navigate Menu 2.
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Every brand needs a refresh at some point. Whether it’s staying relevant, appealing to a new audience, or adapting to a changing market, updating your brand helps keep you competitive and memorable. How do you know it’s time for a brand refresh? 1. Your brand feels outdated Design trends change, and so does your audience’s
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Bautec Engineering is an engineering firm based in Charlotte, NC and is owned by Andrew Mohr. Bautec provides professional Mechanical, Electrical, and Plumbing (MEP) engineering design and consulting services for the construction of buildings primarily in the private sector. Their project types range from designing office spaces, restaurants, schools, retail spaces, warehouses, residential homes, multi-family
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CasePointe Creations is a passion project turned business for local Huntersville, NC candle makers, Rodney and Kelly Case. At the center of it all — their business, marriage, family history, and now their logo — is the representation of the Ocracoke Island lighthouse. Rodney’s family grew up going to the Outer Banks, and because the
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Branding Beyond the Logo was initially written by me for a workshop series for small business owners and entrepreneurs. It has been adapted for the purpose of sharing with you on our blog! —— I had some help in coming up with the name for the workshop session, “Branding Beyond the Logo”. It truly is
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Step into a brand new website design for Craft Cakes CLT! Brigitte Oger, artist and owner behind Craft Cakes, wanted a website that allows easier navigation and additional ordering features for customers. BRAND UPDATE Before we got started on any of the website work, we did a bit of a brand update to help with
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From her home in Maryland, Kaila King makes small batch and non-toxic fragrances. Kaila’s Kandles currently offers candles, room sprays, and melts. After Kaila’s Kandles turned 2, it was time for something new to help the business expand in 2022. With this logo refresh, we were able to create a more luxe and elegant vibe
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We created a handful of candle labels for The Cocktailery back in August, just in time for their new product launch and store opening. The Cocktailery’s brand style guide was our main inspiration for the candle labels — it features lots of geometric lines and angles so of course these had to be on brand.
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Elise Design Company is a Charlotte-based shop owned by Christa Bergstresser offering minimal, thoughtfully made jewelry and home goods. Her product specialties include laser-engraved wood and acrylic pieces that boast a modern aesthetic and are blended with natural elements for effortless wearability.
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