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Branding Tips

Seasonal Branding Tips: How to Update Your Visual Identity Without Overhauling Everything

Your brand doesn’t need a complete makeover every time the calendar flips. Seasonal updates don’t have to be scary, expensive, or make you question every design decision you’ve ever made. Think of it like swapping out your flip-flops for boots — same feet, just different footwear that’s a little more appropriate for the season. That’s what seasonal branding tips are

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October 26, 2025
Branding Tips

How to Create a Cohesive Brand Across Social Media Channels

Social media can sometimes feel chaotic. (Or if you’re me… it always feels chaotic.) You’ve got Instagram doing one thing, LinkedIn acting a little professional, Facebook scrolling along, and somehow your brand needs to show up looking like…well, the same person in all three places. That’s where a cohesive brand across social media comes in. It’s less about boring consistency

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October 19, 2025
Packaging Tips

The Psychology of Color in Product Packaging

Here’s a little secret: people judge products by their colors and overall aesthetic. Even before they sniff, feel, or taste-test, the first thing someone notices is the packaging. And in the world of product design, color isn’t just a pretty accent; it’s a full-on marketing superpower. Understanding color psychology in packaging (and other graphics) can make your products irresistible —

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October 13, 2025
Exploring Types of Packaging Design
Branding Tips

Exploring Types of Packaging Design

When it comes to packaging design, choosing the right type of packaging is crucial for both product protection and customer appeal. The packaging not only serves a practical purpose but also reflects your brand identity. From sturdy boxes to eco-friendly materials, the type of packaging you select should align with your product, target audience, and your brand values. In this

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November 20, 2024
Orange color palette featuring copy: "The Essentials of a High-Converting Website"
Website Tips

The Essentials of a High-Converting Website Design

A visually appealing website is important, but one that converts visitors into customers is even more valuable. If your goal is to drive sales, collect leads, or encourage sign-ups, try to implement some of the tips on high-converting website design below. Here are a few essential elements of a high-converting website: 1. Easy-to-Navigate Menu 2. Clear and Compelling Calls-to-Action (CTAs)

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November 16, 2024
Green color palette featuring copy: "How to Know When It’s Time for a Brand Refresh"
Branding Tips

How to Know When It’s Time for a Brand Refresh

Every brand needs a refresh at some point. Whether it’s staying relevant, appealing to a new audience, or adapting to a changing market, updating your brand helps keep you competitive and memorable. How do you know it’s time for a brand refresh? 1. Your brand feels outdated Design trends change, and so does your audience’s taste. If your logo, colors,

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November 14, 2024

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