Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?

PAULA SCHER

let's brand your business

Brand Consultation

$ 125 1-hr consultation
  • Review of your current website
  • Focus on brand cohesiveness
  • Receive a complimentary brand audit guide during your first consultation

Logo Package

$ 750 2 week process
  • Questionnaire
  • Moodboard
  • 3 logo concepts
  • 3 rounds of revisions
  • Main logo
  • Secondary logo
  • Brand color palette

Branding Package

$ 1800 4 week process
  • Everything in Logo Package PLUS:
  • Monogram logo
  • Brand graphic elements
  • Typography / font styling
  • Brand pattern or texture
  • Social profile images
  • Business card design
  • Brand "how-to" style guide

à la carte design services

  • Banners
  • Brand style guides
  • Business cards
  • Catalog
  • Lookbooks
  • Menu design
  • Packaging
  • Postcards
  • Signage
  • Social media posts
  • Stationery
  • Stickers / labels

Is your to-do list too long? We offer monthly services!

questions? answers.

  1. What do I do to get started?
    Just click on the gold button under the service you need, or fill out our contact form here.
  2. Is there anything else you need from me to start on my project?
    After you complete your project questionnaire, all you have to do is sign a contract and pay a deposit in order to start!
  1. What is your design process?
    It’s quite simple, really: questionnaire -> meeting (phone call or in person) -> moodboard presentation -> design concepts presentation -> refine your chosen concept -> deliver files -> social media launch!
  2. How will you communicate with me throughout the process?
    Email is always my first (and preferred) method of contact. Occasionally we might hop on a phone call, or even meet for a drink if you are local to Charlotte.
  3. Will I be included in design decisions?
    Of course! This entire process is meant to be very collaborative. You will even have access to your very own Client Dashboard so you can see all emails, forms, design proofs, and timelines, related to your project(s).
  1. What is the difference between “Main logo”, “Secondary logo”, and “Monogram logo”?
    • Main logo — This will always the “first choice” when it comes to displaying your logo.
    • Secondary logo — If your main logo has a more portrait orientation, this secondary logo will be designed with a more horizontal orientation (and vice versa) so you can have a very versatile brand system to use across print, social, and website. 
    • Monogram logo — Shorthand versions of your logo / brand system come in handy for things like stamps, packaging, stickers, etc.
  2. What types of files will I receive once my logo or branding project is complete?
    Each logo version will come in black and white, and also in the color palette created for your brand. These are the file types you will receive: .jpg, .png, .eps, and .pdf (This blog post explains the difference between these file types.)

view our recent projects

Jackie Rae Studios
Logo Project

Logo Design: Jackie Rae Studios

Jackie Rae Studios is a multifaceted creative studio providing handcrafted, thoughtfully curated designer pillows, design renderings and artwork directly from the maker’s hands to yours.

Read More »
Sweet Spot Studio
Branding Project

Branding: Sweet Spot Studio

We teamed up with Jossie Lukacik with Sweet Spot Studio to do a complete brand refresh for her business. Sweet Spot Studio opened in Fall

Read More »
Why Working With Artists Is My Passion | Ceramic Artist
Branding Tips

Why Working With Artists Is My Passion

I see Dana Gray Studio as my chance to help working artists and craftsmen reach more customers, to get their own brand out there, and to make an impact on this world using the art and products they have made or built with love.

Read More »

brands we've
worked with