Fabhesive creates clever, fashion-forward solutions for wardrobe mishaps—like twisting skirts and untucked shirts—through smart, easy-to-use products such as Skirt Stays, Shirt Grips, and Hem Weights.

We refined the brand’s visual identity to match the creativity behind its products, updating the logo and color palette for better readability and cohesion. The new logo features a “sticker peel” corner detail—a playful nod to Fabhesive’s adhesive-based designs.

We also refreshed the brand pattern and packaging system, introducing color variations to distinguish men’s and women’s product lines and developing a new pouch design for Hem Weights. The result is a clean, cohesive, and fashion-forward look that ties the brand’s inventive spirit together.

Project highlights:

• Light logo and brand color updates for clarity and versatility
• Added “sticker peel” corner treatment to the primary logo
• Refined brand pattern and color-coded packaging system
• Developed new pouch packaging for Hem Weights