Cheri Parker Design
what we did:
- Branding + Visual Identity
- Brand Guidelines
- Copywriting
- Creative Strategy
industry:
- Art / Design / Interiors
- Retail
Life moves quickly. Show up in style.
Cheri Parker Design creates unique, well-crafted bags with a touch of whimsy, appealing to women who love expressing personal style through bold patterns and playful design.
Each piece reflects Cheri’s philosophy: “It’s not about fashion — it’s about being grateful for who you are and sharing that with the world.” The goal of the branding was to translate this vibrant, feminine personality into a cohesive visual identity that resonates with boutique-loving, style-conscious women ages 30–65.
The brand system embraces Cheri’s signature mixing of unexpected prints while maintaining approachability and sophistication. The logo and monograms highlight the name “Cheri” as a memorable visual cue, supported by a color palette balancing calm greens and blues with playful hot-pink accents.
Cheri Parker Design’s final branding integrates a thoughtful mission and tagline — “Life moves quickly. Show up in style.” — emphasizing personal expression and meaningful customer relationships.
She’s a driven designer and really went all out for me.
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Dana created a fantastic brand identity for my new business. Her designs set me apart from others, they are authentic to who I am and give me confidence in a competitive market.
She’s a driven designer and really went all out for me. Dana made the process easy and fun. I definitely recommend her services and will use her again for future projects.
