Babe & Butcher
what we did:
- Brand Guidelines
- Graphic Development
- Website Design
industry:
- Food & Beverage
Life is Gouda
Babe & Butcher is a Charlotte-based build-your-own charcuterie company — a local favorite and go-to destination for customized grazing boards, boxes, and tables. Their shop allows customers to create completely personalized charcuterie experiences, bringing people together over beautiful, shareable food.
When they partnered with us, the goal was to elevate their online presence with a more functional, on-brand website that matched the creativity and warmth of their in-person experience.
Squarespace ➝ Shopify
We transitioned Babe & Butcher from Squarespace to Shopify to create a more robust and flexible e-commerce platform. Along with improving site design and navigation, we established a new color palette that complemented their existing logo and brand marks, adding vibrancy and cohesion throughout the site.
The redesign also introduced expanded delivery and pickup options, customizable product listings with add-ons and gift choices, and dedicated areas for press features and testimonials to build social proof.
The result is a seamless online experience that captures Babe & Butcher’s bold, inviting spirit — making it easier than ever for customers to browse, build, and order their perfect charcuterie creation.
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I have been unbelievably impressed by your methodology, organization and problem solving skills.
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Thank you, thank you, thank you, for all you have done. This is a TON of work. I can’t even fully appreciate all the details because there’s so many settings and zillions of buttons. I am so beyond grateful and thankful for all you have done throughout this process.
I have been unbelievably impressed by your methodology, organization and problem solving skills.
